Brawn wants cost effective F1 which caters to the fans

Formula 1's new managing director of motor sport has his work cut out for him, but Ross Brawn's priority is to help the long-term future of the sport's smaller team.

Brawn's nomination at the helm of F1 appears to be met with widespread satisfaction, as many believe the former engineer and strategist is one of the most brilliant minds in the sport.

But first and foremost on his agenda will be the survival of the weakest on the grid.

"We need to find solutions where the small teams can stand on their own two feet and put up a good challenge to the hierarchy of Formula 1 and stand on their own two feet commercially," Brawn told Sky Sports News HQ.

"At the moment it is a big challenge for them, it is too big a challenge, and we need to find ways in future of having a healthy Formula 1 from top to bottom.

"Perhaps finding ways of making sure those small teams become an attractive and valuable element of Formula 1, not only on the track but as businesses."

Brawn isn't expecting a massive overhaul anytime soon however as teams are contracted to present terms until 2020. But preparation for the future entails decisions made today.

"We have a contract with the teams until 2020 so nothing is going to change substantially before then unless all teams agree," Brawn added.

"There are any number of initiatives we can take in Formula 1 and I have ideas and I have thoughts about what they could be.

"I am not ready yet to share those with everyone, but I want to share those with the teams and the FIA and start to develop and evolve a plan for the next three to five years."

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Also at the center of Brawn's attention will be the fans, whose expectations have surely been let down lately.

"I think simplicity is a key objective for the future because I've watched F1 for the last few years as a spectator and there were times when even I wasn't sure what was going on in the race," Brawn told BBC's Radio 5.

"The fans want racing, they want to understand what's going on in the race. There are different types of fans of course, and this is where the complication comes.

"There are fans that come to the races, there are fans who watch TV, there are fans who watch on another media, and it's finding a balance between all of those requirements.

"We want the race for instance to be as big a show as we can make it so when you come to a race for the weekend, you're entertained from beginning to end. A logical entertainment."

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