Heineken’s senior global brand director Gianluca di Tondo says that he plans to help bridge the corporate and entertainment sides…
Formula One's global partner Heineken has said the sport should to look to Asia for future expansion of the sport.…
Sunbeds, beer and Taylor Swift: is Eric Silbermann already on holiday? Has he had too much sun? “Lex malla, lex…
F1 has been urged to impose a ban on alcohol sponsorship in the wake of its new global partnership with…
On the day of the Heineken announcement, what makes us think that Eric Silbermann is more of a gin and…
Bernie Ecclestone says the new global partnership between F1 and Heineken could help save the Italian Grand Prix. Heineken's arrival…
Heineken has announced a global partnership with Formula One Management (FOM) which includes race sponsorship. The deal officially starts from…
Dutch publication De Telegraaf is reporting that the Heineken multinational brewery company has signed a major global sponsorship contract with…