Heineken
Heineken envisions 'continuous content' for F1
Heineken’s senior global brand director Gianluca di Tondo says that he plans to help bridge the corporate and...
Heineken wants more F1 races in Asia
Formula One's global partner Heineken has said the sport should to look to Asia for future expansion of...
Silbermann says ... Beer can save F1's future
Sunbeds, beer and Taylor Swift: is Eric Silbermann already on holiday? Has he had too much sun? “Lex...
Heineken deal sees F1 face call to ban alcohol sponsorship
F1 has been urged to impose a ban on alcohol sponsorship in the wake of its new global...
Silbermann says ... The world's your lobster
On the day of the Heineken announcement, what makes us think that Eric Silbermann is more of a...
Heineken deal could help save Italian GP - Ecclestone
Bernie Ecclestone says the new global partnership between F1 and Heineken could help save the Italian Grand Prix....
Heineken becomes global F1 partner
Heineken has announced a global partnership with Formula One Management (FOM) which includes race sponsorship. The deal officially...
Heineken set to enter F1 as global sponsor
Dutch publication De Telegraaf is reporting that the Heineken multinational brewery company has signed a major global sponsorship...