A look at F1's new logo in its natural habitat

Formula 1 unleashed its new logo yesterday during the Abu Dhabi GP podium celebrations.

In the minutes following its appearance, F1's new identity was trashed, belittled and picked apart on the internet by F1's diehard traditionalists, critics and trolls.

The logo was created by London agency Wieden+Kennedy which created a few mock-up photos displaying the new symbol in its natural habitat along with a possible example of F1's new typeface (Singapore).

Looking at it here, we think this logo works as a symbol which embodies the speed and thrill of Grand Prix racing.

What do you think?

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.