Vegan Hamilton puts his money where his mouth is… literally!

©NeatBurger

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Vegan proponent Lewis Hamilton is backing new concept 'Neat Burger', the first plant-based sustainable burger chain of its kind.

Vegan burgers or plant-based meat have become all the rage, especially among millennials, and Hamilton is literally putting his money where his mouth is.

The five-time world F1 world champion switched to a vegan diet a few years ago and claims he's never felt "healthier and happier" ever since.

Buffed up Hamilton wishes he'd gone 'vegan' sooner

The Mercedes driver has teamed up hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra, to launch the Neat Burger, with the chain's first outlet opening on September 2nd just off Regent Street in London.

"Today we announce the launch of Neat Burger, a plant-based restaurant chain with a commitment to ethical practices and being kinder to our world," Hamilton said in a post on social media.

"I’m so excited to be part of this company, which aims to revolutionize the way we view meat-free food.

"We open September 2nd on Princes Street, London. Then watch out for more restaurants across the UK and world soon.

"Our burgers taste incredible, provide a healthier high street alternative and will win the hearts of meat eaters, vegans and everybody in between. Give it a go guys."

©Mercedes

Neat Burger will serve three core burgers made from unique patties, specially supplied by California vegan company Beyond Meat,

"Beyond Meat is an incredible partner and I can't wait to work with the team to expand Neat Burger internationally," added Hamilton.

Neat Burger will also stock Just Water, the eco-conscious brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas and dairy-free, soft serve, coconut and soya-based milkshakes.

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.