X (Twitter)X (Twitter)
FacebookFacebook
WhatsappWhatsapp

Top motorsport marketing executive Zak Brown admits “I would love to be involved in Formula One” after announcing on Monday that he was quitting his position as CEO of CSM Sport & Entertainment.

Following Liberty Media’s recent purchase of F1 from CVC Capital Partners, F1i understands that Brown has been targeted for a senior management role in the structure currently shaping up under the stewardship of new chairman Chase Carey.

Having brought a number of major sponsors to F1 and its teams including Martini, UPS and Johnnie Walker in recent years, Brown has addressed the rumours about him landing a top job in the sport with Sky Sports News.

“I would love to be involved in Formula One, as I have been for 15, 20 years, and I think I've got a lot to contribute,” he is quoted as saying by ESPN. “There's a lot of different ways to be involved in Formula One so I think everyone's getting a little ahead of themselves about what role I'm going to play.”

However, Brown was quick to add that he is not looking to replace long-standing F1 supremo Bernie Ecclestone, who has been kept as CEO by new owners Liberty.

“I don't think anyone is going to be 'the new Bernie’,” Brown further commented. “I think you're going to see it grow and become some sort of management team over time.

“The sport is too big for anyone individual, it's a big multi-billion dollar business. I'd love to participate as I have done for the last couple of decades in the sport and I'm very open to what that might look like.

“Liberty at this point is a minority investor so it will take time for everyone to understand their strengths and weaknesses. Bernie has a certain way he does things and my company wouldn't be as successful as it is today if it wasn't for Bernie - I think everyone in the F1 pitlane can make that statement.

“He's built such a big sport but he's recognised he needs some support and some help. If you look at these other major sports, the Premier League, the Olympics, etc, they've got pretty big teams in marketing that focus on the fans, so I think they'll be more of that.”

TECHNICAL: F1 telemetry: The data race

FEATURE: When F1 team-mates fight for the title

F1i Classic: Sepang 2001 - Ferrari pulls off a masterstroke

F1i's Eric Silbermann asks what Nico Rosberg has to do to get the credit he deserves

Keep up to date with all the F1 news via Facebook and Twitter

Julien Billiotte

Recent Posts

Hamilton hits back at doubters: ‘People just love to be negative’

Seven-time F1 world champion Lewis Hamilton has hit back at those “talking out of turn”…

28 mins ago

Brown on V10 engines: F1 ‘can’t unwind what’s in place’ for 2026

McLaren Racing CEO Zak Brown has dismissed the idea that Formula 1 could backtrack on…

2 hours ago

Andretti: Lawson making Perez ‘look very good’ … for Cadillac

Cadillac F1 director Mario Andretti has hinted that Sergio Perez could be a strong candidate…

3 hours ago

Red Bull to bid farewell to Honda in ‘Championship White’

Next week’s Japanese Grand Prix at Suzuka will reportedly see Red Bull roll out a…

18 hours ago

Ocon: ‘Confidence still not there’ despite Haas’ China turnaround

Esteban Ocon and the Haas F1 team entered the 2025 season with cautious optimism after…

19 hours ago

Hamilton hears the call: V10 engines could revive F1’s soul

Seven-time world champion Lewis Hamilton hears the roar of a V10 engine as more than…

21 hours ago