Categories: F1 News, Reports and Race ResultsRed Bull Racing

Red Bull to use Tag Heuer power unit name until 2018

Red Bull has announced the extension of its power unit naming deal with TAG Heuer through until the end of the 2018 season.

Following a breakdown in the relationship with Renault during 2015, Red Bull eventually signed to continue with the French manufacturer this year but with the power units to be branded as TAG Heuer rather than Renault.

2016 has seen an improvement in the power unit's competitiveness, with Red Bull winning two races and extending its Renault contract until the end of 2018. Alongside the new power until deal, Red Bull has now announced it will continue to use the TAG Heuer name throughout the length of that partnership.

“I am very pleased to be extending our engine partnership with TAG Heuer today" Red Bull team principal Christian Horner said in Abu Dhabi. "TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership.

"The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

Next year's car will therefore be named the Red Bull Racing-TAG Heuer RB13. At the same time it was announced that TAG Heuer will continue to be Red Bull's official timekeeper, watch and team performance partner.

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Andrew Lewin

Andrew first became a fan of Formula 1 during the time when Michael Schumacher and Damon Hill were stepping into the limelight after the era of Alain Prost, Nigel Mansell and Aryton Senna. He's been addicted ever since, and has been writing about the sport now for nearly a quarter of a century for a number of online news sites. He's also written professionally about GP2 (now Formula 2), GP3, IndyCar, World Rally Championship, MotoGP and NASCAR. In his other professional life, Andrew is a freelance writer, social media consultant, web developer/programmer, and digital specialist in the fields of accessibility, usability, IA, online communities and public sector procurement. He worked for many years in magazine production at Bauer Media, and for over a decade he was part of the digital media team at the UK government's communications department. Born and raised in Essex, Andrew currently lives and works in south-west London.