Cyril Abiteboul has revealed a 30% increase in the sales of Renault Sport cars, which serves as a boost for the French manufacturer’s motorsport programme and Formula One works team.
Having returned as a fully-fledged constructor in 2016, Renault has never made it a secret that it was coming back to F1 in a bid to drive sales upwards and raise brand awareness worldwide thanks to the sport’s global exposure.
“Globally, sales of Renault Sport cars have increased by 30% over the past twelve months with the new Mégane GT and Twingo GT both proving to be big successes, especially in Europe,” Abiteboul said.
“This is great news for the Renault Sport brand and it motivates us all to push harder still in our motorsport programme.”
The Renault Sport Racing managing director is also pleased to see Renault cement its position on historic strongholds such as Brazil, which hosts F1 next weekend at Interlagos.
“Brazil is a tremendously important country for Renault; historically it’s our second biggest market in the world. We have a significant factory in Curitiba where over 4000 people are employed.
“The facility is named the Ayrton Senna Complex and sees the production of Logan, Sandero, Duster, Oroch, Mégane II and Master III models.
“Significantly for Renault Sport, the Sandero RS was designed for Latin America and is helping to establish our performance arm in this crucial region.”
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