Schumacher family launches 'Keep Fighting' initiative

The family of Michael Schumacher has launched an initiative aimed at using support for the seven time world champion "as a force for good".

Schumacher suffered severe head injuries in a skiing accident nearly three years ago, spending six months in a medically-induced coma following the incident at the end of December 2013. The hashtag #keepfightingMichael has been popular on Twitter since Schumacher suffered the injuries, and now his family have moved to harness the support from the German's fans.

"Keep Fighting seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world," the initiative states. "The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.

"Keep Fighting plans to develop projects in house to bring joy to Michael Schumacher’s many fans and supporters as well as to strengthen the community of people who are inspired by the career and character of the seven times Formula One world champion."

Sabine Kehm, Schumacher's manager, says the aim is to try and find positives in the 47-year-old's situation.

"This is a first step of a movement which we hope can do good in the future," Kehm said. "The intention of the Keep Fighting Initiative is to spread the belief that giving up is not an option, a message that is valid not only in motor racing.

"In this way, we hope to turn a terrible event, which affects the whole Schumacher family, into something positive."

More information can be found at: www.keepfighting.ms

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Andrew Lewin

Andrew first became a fan of Formula 1 during the time when Michael Schumacher and Damon Hill were stepping into the limelight after the era of Alain Prost, Nigel Mansell and Aryton Senna. He's been addicted ever since, and has been writing about the sport now for nearly a quarter of a century for a number of online news sites. He's also written professionally about GP2 (now Formula 2), GP3, IndyCar, World Rally Championship, MotoGP and NASCAR. In his other professional life, Andrew is a freelance writer, social media consultant, web developer/programmer, and digital specialist in the fields of accessibility, usability, IA, online communities and public sector procurement. He worked for many years in magazine production at Bauer Media, and for over a decade he was part of the digital media team at the UK government's communications department. Born and raised in Essex, Andrew currently lives and works in south-west London.