Ron Dennis is committed to growing the McLaren Technology Group in order to ensure a broader foundation from which the company's Formula 1 can draw resources.

Speaking to the press in Abu Dhabi last weekend, Dennis explained the benefits of focusing on growth for the company's F1 activities which, while they have decreased as an overall portion of the group's revenue base, still remain its most important business in terms of their impact on brand image.

"Our objectives as shareholders at McLaren is always to think about growth," Dennis explained.

"The actual process we are going through at the moment is how can we be bigger and stronger, how can we build our organisation to match the sort of resources that some of the other players have.

"It's not easy to race against a Mercedes-Benz or a Ferrari, so my primary responsibility is how to grow the group and how to monetize some of the expertise that we have.

"Some of the technologies that we have now come to be recognized for in the rest of world are really starting to become profitable, and move the needle in very alternative sectors than motor racing, like in the medical field, the financial world, data processing, predictive analytics."

While seeking to diversify the group's activities, the MTG chairman and CEO stressed the importance of its core Formula 1 business, not only in terms of providing a revenue stream but also in terms of the brand and image the racing outfit reflects on the company as a whole.

"Our business model is not attractive in the long term, not least because 107 teams have come and gone from F1 since 1966, and we don't want to be one of those. The way you avoid it is you build a broader base which supports the F1 team.

"I don't know the exact percentage but we are up around F1 being between 34 to 38 percent of our business now. It's an important part of our business which influences dramatically our brand because it reflects badly when we're not succeeding.

"What we're about is growth, and how do we achieve growth. You can grow in two ways: as a company, you take the money that is normally called profit and you invest it in the future, or if you want to go faster than that you have to define a completely different approach.

"And that's what I've been focusing my mind on for four months at least, and it's been the primary reason why you haven't seen me at the Grand Prix."

Abu Dhabi Grand Prix - F1i's driver ratings

Chris Medland's Abu Dhabi Grand Prix review

Use the red tabs on either side of the screen to scroll through more Formula One news and features

Click here for exclusive pictures of the Ferrari power unit

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.

Recent Posts

Sad Colapinto laments two crashes in one day in Sao Paulo

Williams suffered a bruising time on Sunday in Sao Paulo, with Alex Albon unable to…

44 mins ago

McLaren: No regrets over timing of Norris pit stop in Sao Paulo GP

McLaren team principal Andrea Stella has insisted that the squad has no regrets about their…

2 hours ago

Williams' Boutsen hoists the mainsail in Adelaide

On this day in 1989, Williams' Thierry Boutsen secured his second F1 win when he…

3 hours ago

Horner: Max 'answered critics' with epic Sao Paulo GP drive

Red Bull team principal Christian Horner hailed Max Verstappen’s sensational Sao Paulo Grand Prix victory…

4 hours ago

Sainz left puzzled by double crash drama in rainy São Paulo

Carlos Sainz was left scratching his head after a disastrous Sunday at the Sao Paulo…

5 hours ago

Alonso pushed through agonizing pain to complete Sao Paulo GP

Fernando Alonso braved both physical agony and mechanical challenges in the Sao Paulo Grand Prix,…

7 hours ago