Lewis Hamilton revealed a new helmet design for the 2020 season that reflects the driver and Mercedes' support for improving diversity and inclusion in the sport.
The lid's dark purple and black composition features on the top a reference to the anti-racist movement 'Black Lives Matter', while the famous words by civil rights activist and poet Maya Angelou, 'Still I Rise', inscribed on Hamilton's helmet have been changed to 'Still We Rise'.
In a short video published on social media, Hamilton explained the design change and its significance.
Still We Rise. ✊ @LewisHamilton's 2020 helmet explained by the man himself! 👇 pic.twitter.com/xYup0Wk7P7
— Mercedes-AMG F1 (@MercedesAMGF1) July 2, 2020
The reigning world champion is targeting a seventh world title this season, a tally that would enable Hamilton to equal the outstanding feat of the great Michael Schumacher.
But Hamilton admitted that winning the championship this year would carry a special significance on a personal level.
"Winning the title this year would mean more than ever before, being that it is such a momentous year in the sense [of] this pandemic, which we are still fighting, but then on a more personal level and the Black Lives Matter and fighting for injustice and equality," said Hamilton who recently announced the creation of a Commission to help improve diversity in motorsports.
"To be also fighting for something so important — it is not going to change in our time, our generation, but for our kids — it is such an important moment for us.
"So yes, winning the world title during this time would be even more important."
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