Williams is bringing a patriotic twist to its biggest weekend of the Formula 1 season, unveiling a special one-off livery for this week's British Grand Prix at Silverstone.
The Grove-based squad has incorporated the colours of the Union Jack into its traditional blue design, with red, white and blue detailing added across the nose and sidepods to mark its home event.
The bespoke look will also feature on the race suits worn by Alex Albon and Carlos Sainz as the team takes to the track in front of its home supporters.
The one-off design arrives ahead of one of the most anticipated races on the Formula 1 calendar, with Williams hoping to give fans another reason to cheer despite a challenging campaign that has left the team eighth in the constructors' standings.
Williams embraces home support at Silverstone
For team principal James Vowles, the British Grand Prix is about much more than racing. Silverstone has been the scene of some of Williams' greatest achievements, making the event one of the most meaningful weekends of the year.
"We are proud to be flying the flag for the British GP this week. From our first win to our 100th, Silverstone has played host to some of Atlassian Williams F1 Team’s most iconic moments – and there is nothing on the F1 calendar quite like the atmosphere of the home crowd here," he said.
©Williams
Vowles also highlighted the role supporters play in lifting the team throughout the weekend.
"Whether watching in the grandstands, supporting at the Fan Zone or cheering us on from home, we really feel the energy of the fans and will be carrying it with us all weekend."
Fans eager to match the team's new look will also be able to purchase a dedicated merchandise collection, including T-shirts, polo shirts, caps and jackets inspired by the Silverstone design.
Williams heads into its home race looking to regain its footing following a series of challenging races and lackluster results.
Sainz and Albon have combined to score 11 points so far this season, and the team will be hoping the added boost of racing in front of a passionate home crowd can help deliver a memorable weekend at Silverstone.
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