There was approximately $300 billion dollars of personal wealth on display in the Miami paddock on Saturday, and that was just counting America's two most successful tech entrepreneurs.
Elon Musk and Jeff Bezos were seen embedded with Red Bull and McLaren respectively during Saturday's final practice session.
The Tesla and SpaceX founder and one of his children were given a proper tour of the bull's garage by team boss Christian Horner, while the Amazon and Blue Origin founder went one step further and took a seat on the McLaren pit wall alongside Zak Brown who knows a good sponsorship deal when he sees one.
Perhaps the McLaren boss is preparing to try and lure Amazon Web Services' sponsorship away from Ferrari.
Musk, worth approximately $178 billion, evidently chose the better team.
But he wasn't the only big tech mogul standing in the wings at Red Bull, with title sponsor Oracle's founder Larry Ellison also in attendance.
Musk, Bezos and Ellison are currently the second, third and fourth richest individuals in the world.
But the three men don't hold a candle to France and Louis Vuitton's Bernard Arnault, currently on pole and worth a cool $237 billion!
Keep up to date with all the F1 news via Facebook and Twitter