Wolff reveals sponsors left Mercedes over Antonelli gamble

©Mercedes

Victory tastes sweet for Mercedes boss Toto Wolff, but settling the score after being vindicated feels even better.

In the wake of Kimi Antonelli clinching the 2026 Drivers' World Championship in Mexico City, Wolff wasted no time turning the spotlight on the fair-weather skeptics who doubted his high-stakes vision –including two former commercial partners who walked away from the team rather than back a teenage rookie.

When Lewis Hamilton dropped his bombshell decision ahead of 2024 to join Ferrari, the motorsport world speculated frantically about who would fill the legendary shoes in Brackley.

While outside commentators clamored for marquee names, Wolff’s mind was already locked on a precocious Italian teen who was about to navigate his debut Formula 2 campaign.

A secret decision and fleeing sponsors

According to Wolff, the decision to promote Antonelli was never a drawn-out debate; it was an instant conviction.

"When Lewis stood at my door that morning, everything was already clear to me," Wolff told Sky Sports F1 in Mexico City. "The moment he confirmed that he was going to Ferrari, I knew Kimi would be in the car."

When Wolff broke the news internally to press chief Bradley Lord and technical director James Allison, the initial reaction was pure shock.

"I told them: 'Kimi is in the car.' They just said: 'What are you talking about?' But we had the data. We didn't need any more confirmation. Kimi had already confirmed it through his success in Formula 4 and Formula Regional. The rest was crystal clear."

Yet, outside the factory walls, corporate sponsors and external observers balked at the audacity of handing Hamilton's seat to an unproven 18-year-old.

"We had two sponsors who left us because of it. They asked me: 'Kimi Antonelli, who is this kid supposed to be?'" Wolff said. "And there were others who have stayed with us to this day, and they are now reaping the rewards."

While Wolff refrained from naming names, the commercial shake-up at the end of 2024 saw longtime partners Tommy Hilfiger and Puma exit stage left, making room for fresh alliances like Adidas.

Tuning out the noise to secure glory

The backlash only intensified as Antonelli weathered a choppy rookie learning curve in 2025.

An agonizing nine-race point drought and a tearful weekend at Spa-Francorchamps gave critics endless ammunition to argue that Antonelli should have been parked at Williams or sent back to F2.

For Wolff, however, every bump in the road was part of a calculated trajectory that top management –including Mercedes CEO Ola Källenius – backed unconditionally.

"It seemed at no point to be a risk," Wolff explained. "Sometimes I am asked why I take risks. But I only take calculated risks - ones where the worst possible outcome is that our life in the team I am responsible for would still not fundamentally change.

"The team always stood behind this decision. Ola always stood behind this decision. There were no doubts whatsoever.

“The doubts only came from outside. From people who were partners of the team at the time and no longer are today. From other teams, from other drivers who felt they themselves deserved a chance. And from the media."

Recalling the relentless barrage of outside opinions, Wolff noted: "It started with people saying: 'You can't be serious about putting an 18-year-old in the car that Lewis Hamilton previously drove.

“He had a disappointing Formula 2 season. He should do another year in Formula 2 and first prove that he really is good enough.'

“Then, once we had put him in the car, people said: 'He shouldn't be in a Mercedes. That's far too much pressure for him. Why didn't you try to reach an agreement with Williams and give him, like George, one, two or three years to develop?'

“And of course those voices became even louder after he had gone nine races in a row without points."

When the pressure reached a boiling point in the summer of 2025, Wolff remained steadfast through the tears and noise.

"Those who said 'I told you so' suddenly gained more and more momentum. But for us, for me personally, there was never even the slightest doubt," commented the Mercedes chief.

"2025 was exactly the season I had expected. It was clear to me that it would be a project over at least two years, with the second year needing to confirm what we had seen in him. And I think today we are sitting here and have received that confirmation. It is incredible.

“We really have to pinch ourselves, because it feels to us as if it was only yesterday that he was standing in a garage in junior karting as an 11-year-old."

Wolff added: "And then everything happens so quickly. He wins the junior single-seater series, then experiences a difficult year in Formula 2. And even back then, people from the outside began to doubt him.

“I am just incredibly proud of the team, that everyone continued to believe in him. And he delivered."

With the 2026 World Championship trophy now resting in Brackley, the early doubters are left watching from the sidelines while Mercedes celebrates one of the boldest gambles in modern Formula 1 history.

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