Formula 1 has promoted its head of digital, Norman Howell, to director of communications and media markets.
A familiar figure in the F1 paddock, Howell had previously worked as director of communications at the FIA as well as head of communications at McLaren.
Liberty Media is taking F1 by the horns with regard to communication and media, and social media, a welcome change of stance for a sport which followed stringent and inflexible rules with regard to media rights and exploitation under Bernie Ecclestone.
"As we embark on an exciting new chapter in Formula 1’s history, Norman brings a wealth of knowledge and perspective to the newly enhanced leadership team,” said F1's commercial operations boss Sean Bratches.
“Formula 1 has an exciting and innovative vision for the sport," added Norman Howell.
"We want fans to get closer to the action on and off the track, with new levels of entertainment and engagement.
"If we can do this, Formula 1 will continue to be one of the biggest sporting brands in the world."
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