Opinion Archives

Zak Brown: fan engagement paramount to modern marketing of F1

Marketing guru and McLaren executive Zak Brown insists that the digital age has made fan engagement a crucial...

Jacques Villeneuve doesn't doubt Lance Stroll's ability to perform at the highest level, but his financial backing means...

Carlos Sainz believes that his countryman Fernando Alonso will fight off any thoughts he may have about retiring...

Nelson Piquet believes Bernie Ecclestone's tough approach as a team owner taught him some valuable lessons which he...

BRDC President Derek Warwick believes that Silverstone's chances of holding on to the British Grand Prix have been...

After putting McLaren rookie Stoffel Vandoorne on the same list as Ayrton Senna, Zak Brown now claims that...

Former McLaren boss Martin Whitmarsh believes Bernie Ecclestone's exit has ushered in a new era for F1 and...

Formula 1 team's have so far showed no real interest in buying shares of Formula One Group, the...

Haas' Kevin Magnussen believes that if there is one team which can put a stop to Mercedes' dominance,...

McLaren's Zak Brown has praised Bernie Ecclestone's remarkable achievements in F1, and while his successors have some very...

Red Bull's Christian Horner believes F1's engine regulations should favour the entertainment factor and not the technology promoted...

Retired world champion Nico Rosberg won't be on this year's F1 grid, but he does believe that changes...