Williams Racing has just unveiled the new livery of its new-spec FW43 that will race for the very time next week in Austria.
The Grove-based outfit was forced to revamp its 2020 contender's color scheme following the recent termination of its partnership with title sponsor ROKiT.
The sober and simple white and blue design features the prominent presence of Canadian food conglomerate Sofina, owned by Michael Latifi, the father of Williams driver Nicholas Latifi.
Global technology company Acronis and Italian coffee company Lavazza feature as secondary sponsors on the elegant FW43, while the Williams name appears on the car's front and rear wings.
Finally, the rainbow identity of F1's new #WeRaceAsOne is also present on the FW43, on the rear wing endplate and on the Halo.
The FW43 will be raced this season by Latifi and George Russell who hope to pull the beleaguered British outfit up the grid after several dismal seasons.
Williams' massive underperformance in the last two years has forced its owners into a strategic rethink of the company's future.
©Williams
While deputy team principal Claire Williams has said that Williams has secured its budget for 2020, parent company Williams Grand Prix Holdings has put the team on the market.
But Claire Williams believes that a change of ownership with ensure the British outfit's future.
"This is something that will ensure the future sustainability of our team and the Williams family has always been about that. We put our team first and we put its success first," said Williams.
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