While Esteban Ocon obviously gets a boost from Force India sponsor Hype Energy, the real hype surrounding the 20-year-old is genuine.
Ocon's performance in F1 since his debut at Spa last summer has been remarkable, with the Frenchman finishing every single race since and scoring points in nine of his ten races with Force India this season!
"Esteban has come up to speed really well and is quicker than I thought - it's fantastic," said Force India boss Vijay Mallya.
"We had a tough call to make over the winter about who our driver was going to be. There were only rookies available and I think we made the right choice."
"He's only going to mature and get better. You know that experience is hugely important, and the more experience he gets the better he's going to become."
"He has the talent, which has showed already. I'm happy we have him signed up on a multi-year contract, so I'm expecting regular point-scoring finishes from him."