Red Bull confirms TAG-branded engine

ยฉ XPB 

As widely anticipated, Red Bull Racing will be powered in 2016 by a TAG-branded Renault engine.

After serving notice earlier this year that it would be exiting its contract with Renault, Red Bull finally decided to renegotiate the terms of its engine supply agreement with the French manufacturer.

Renault will work with Ilmor to provide the Milton Keynes outfit with a TAG-Heuer labeled power unit following a partnership which departs from F1's conventional supply systems.

"Deepening the relationship between the team and the legendary timing house, which can call on more than half a century of heritage at the cutting edge of motorsport, TAG Heuer will become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership. "

Welcoming the new partnership, Christian Horner, Team Principal, Red Bull Racing, said:

"TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that.

"TAG Heuer has been an icon in the world of F1 for many years and weโ€™re delighted that theyโ€™ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.

"We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season."

Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added:

"Formula One is deeply-rooted in TAG Heuer's DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy.

"It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative.

"Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.โ€

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