McLaren has announced the extension of its partnership with Santander UK until 2020.
Santander has been in partnership with McLaren since 2007, with Jenson Button featuring prominently in a number of Santander campaigns since he joined the team in 2010. The new partnership will run for five years and comes after McLaren lost a number of sponsors - including Vodafone and Tag Heuer - in recent seasons.
“Santander and McLaren-Honda have enjoyed an incredibly strong and mutually beneficial relationship since 2007," Ekrem Sami, managing director of McLaren Marketing said. "Our renewed partnership demonstrates a well-founded belief in the team’s ability to successfully activate brands around a shared, common vision for the future. I look forward to developing the relationship and hope to see it continue to go from strength to strength for both brands.”
Button says he is pleased to be able to work with Santander on one of his other passions outside of F1.
“I’m really pleased to continue working with Santander, as is everyone at McLaren-Honda," Button said. "We’ve enjoyed a great partnership to date and I look forward to that continuing. While first and foremost I’m a racing driver, I’m also a passionate cyclist, and so I’m looking forward to doing more with Santander Cycles and helping encourage more people to get involved.”
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