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Esteban Ocon and Pierre Gasly joined up with Alpine brand Ambassador and global icon Zinedine Zidane in Madrid on Tuesday for an indoor karting adventure that pitted the three sporting personalities against each other.
The event which was part of Alpine’s efforts to promote its brand and connect with fans in different sports was more about cheeky banter and friendly jibes than setting purple sectors.
When all was said and done, the trio was joined by members of the Alpine Academy, including FIA Formula 2 drivers Jack Doohan and Victor Martins, for a family photo.
Alpine brought in Zidane at the start of this year as a global Ambassador for the brand and to help promote equal opportunities.
While the French football legend’s involvement generated a good buzz, the former player and Real de Madrid coach’s presence didn’t translate into on-track success for Alpine.
Evidently, Zidane’s aura of leadership and magic has yet to rub off on the Enstone squad…
