Because he's worth it!

© Twitter.com/LewisHamilton

© Twitter.com/LewisHamilton

This might seem just another one of those 'how Formula One drivers are getting fit ahead of the start of the 2017 world championship next month' images, but in this case there's another side to the story.

While we wouldn't dare to say that Lewis isn't getting a rather decent workout as he tackles this assault course, this isn't actually part of his typical training regiment. Instead, it was part of a filming day for the latest L'Oréal Men Expert advertising campaign, which has also seen Lewis tweet pictures of himself striking a cool pose in a warehouse, running up a steep flight of steps, and posing on a motorcycle.