Force India rolled out this morning in Melbourne is revamped-in-pink VJM10.
The team's 2017 charger looks even better in real life, and is sure to keep the buzz momentum going and the commentators focus on its soft, cotton candy color.
They say pink isn't just a color, but an attitude. No arguments here...
Gallery: all the pics from Thursday's action in the paddock
Keep up to date with all the F1 news via Facebook and Twitter
