Red Bull's Helmut Marko has hailed F1 and Liberty Media for the sport's step forward since the departure of former supremo Bernie Ecclestone.
As a prominent sponsor in Grand Prix racing and the owner of two teams, Red Bull has followed the sport's slow but sure transformation which has come into effect this season.
And like many in the F1 paddock, Marko, who guards the motorsport interests of the energy drinks company, liked like what he saw last weekend when Ferrari took the liberty of inviting a distraught young Kimi Raikkonen fan into the paddock for a 'meet and greet' with his favourite driver.
"There are new ideas from race to race," said Marko.
"We (Red Bull) have often had ideas that were not supported, but it's no longer about things imposed from above, but a cooperation to make the whole event more attractive."
Helmut Marko looks upon F1 from privileged vantage point as the former F1 driver is also in charge of negotiating the Austrian Grand Prix with F1's commercial manager Sean Bratches, as Red Bull is the promoter of the showcase event held at the Red Bull Ring.
"We presented him with a list of ideas and within an hour all ten points were agreed," Marko said.
"It is a different atmosphere and mood, but at the same time there are also very intensive talks about new regulations on the technical side, the engine side, and the finance side."