Sauber hints at ‘surprise’ new team name - set for UK 2024 launch

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Sauber will unveil its 2024 contender in the UK rather than at its Hinwil base, while the Swiss outfit is also set for a “surprise” new team moniker ahead of its switch to its Audi identity in 2026.

With Alfa Romeo's title sponsorship coming to an end, Sauber Motorsports is set to embark on a new chapter in Formula 1.

This Sunday, December 10th, the will officially reveal its new identity, marking a departure from the Alfa Romeo era.

However, this fresh start will also bring a brand-new moniker for the 2024 season, as hinted by team representative Alessandro Alunni Bravi.

Speaking at last Sunday’s Autosport Awards, Bravi said: "On the 10th of December, as soon as the FIA will publish the entry list that we will of course announce the new team name.

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"I think it will be a surprise and we cannot wait to start the partnership with our new partners.”

In a significant symbolic gesture, Sauber will unveil its new car in the United Kingdom, a departure from its traditional launch locations in Switzerland and Germany.

“We will have, I think, a really fresh approach in terms of communication marketing and we will do a launch of the car here in the UK,” added the Italian.

"This year, we concluded our successful partnership with Alfa Romeo. And for 2024 we will, of course, have a different team name.

"As you know, in Formula 1, the team name is also the pending foreign commercial partnership. We don't want to disclose anything more tonight."

With Audi's involvement on the horizon, Sauber aims to reclaim a position as a competitive force in the sport. The upcoming season promises to be an exciting one for Sauber as it embarks on this new chapter under a fresh identity.

“Of course, we are working really hard in the transformation process,” Bravi explained.

“We are still a small team, an independent one, but the challenge is big, so we are working to develop every area. Every department.

“It’s not just a matter of size, it’s a matter of finding the right people, as Sir Jackie Stewart said, people will be crucial.

“And the most difficult challenge for us is to identify the very best professional and to have the right process.

“Of course, the challenge is big. Everybody that we can buy, but we cannot buy time, and we are fully aware about this challenge.

“And I think to manage the expectations will be one of the most demanding things.”

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