Special 'Senna Now' art car to be exhibited at Imola

The Ayrton Senna Museum at Imola will showcase a unique piece during next weekend's Emilia Romagna Grand Prix.

A former McLaren F1 showcar has been transformed into a work of art called 'Senna Now' dedicated to the memory of the great Brazilian driver.

One side of the car was entrusted to French street artist Jisbar who was given free rein to express himself while inspired by Senna, while the other side of the car is a patchwork of three iconic liveries - the black-and-gold of Lotus, the Rothmans Williams and Marlboro McLaren – associated with the three-time world champion's F1 career.

The 'Senna Now' art car project was put together by Italian fashion designer Matteo Macchiavelli who was a massive fan of Senna during his youth.

"I spent my childhood following the races and the 'magic' of my hero,' said macchiavelli. "I was inspired by his lifestyle and his teachings, that are still with me now that I’m older.

"The charisma of Ayrton Senna, his personality, all the challenges he faced and his humanity have given so much inspiration to me and to a lot of people, that I started to imagine how to create something that could centralise and make emerge some of the aspects of the special message that he was able to transmit: challenge, creativity and humanity."

After Imola , the art piece, donated by Italian collector Gianluca Tramonti, will be exhibited at the Miami and Monaco GPs as well as at art fairs in Venice and in Miami, after which the car will be auctioned, with all proceeds benefitting the Ayrton Senna Foundation.