The McLaren team will run a special livery at next weekend's Abu Dhabi Grand Prix as part of the 'Driven by Change' campaign promoted by BAT brand and team sponsor Vuse.
The brand's 'Driven by Change' campaign gives emerging creatives a platform to showcase their work to a global audience through motorsport.
The one-off design, created by UAE-based artist Rabab Tantawy and conceived in collaboration with automotive media designer Davide Virdi, blends McLaren's traditional papaya and blue colors with Tantawy’s distinctive Nubian Series
The livery was premiered on Tuesday at a private media event hosted by McLaren Racing and Vuse at Yas Marina.
"We are excited to bring the art and motorsport worlds together in a ground-breaking way, by sporting Rabab Tantawy’s artwork on our race cars at the Abu Dhabi Grand Prix," commented Claire Cronin, Chief Marketing Officer for McLaren Racing.
"Together with Vuse, Driven by Change is a unique opportunity to use our global stage to support rising talent, giving undiscovered creatives the platform they deserve.
"Rabab’s art is inspiring, and we are proud to take her papaya-influenced creation racing this weekend."
Next weekend's curtain-closer in Abu Dhabi will mark the second time this season that McLaren runs a special one-off livery, having entered its MCL35M in last spring's Monaco Grand Prix in the classic powder blue and orange colors of Gulf.
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