Max Verstappen's popularity - and his uncompromising approach to racing - means he gets a lot of attention on and off the track.
The Red Bull driver's momentum is in full swing, which also makes him an attractive proposition for sponsors, like Dutch designer clothing company G-Star Raw which has just established a partnership with the 21-year-old F1 star.
"I’ve always been a fan of the brand so it was very easy to get familiar with the G-Star brand DNA," said Max recently.
"Also I really like the fact that we share Dutch roots, yet operate on a global level and keep pushing to grow."
We guess Max's latest endorsement means that you can be a hard-line, fast and furious F1 driver and still be a 'glamour boy'…