Get them started early they say, and that's exactly what former F1 supremo Bernie Ecclestone did last weekend in Brazil with 21-month-old son Ace.
The former F1 supremo was at Interlagos last Sunday, accompanying his wife Fabiana, who was on an official mission at a round of the TCR South America series as the FIA's vice-president for Sport for South America.
And there was no better occasion for the proud parents' toddler to try out a racing car for size for the very first time.
Ace Ecclestone, remember the name people. It's happening!