Plans are afoot for a demonstration of F1 cars in central London ahead of this year's British Grand Prix.
It is over a decade since the last such event took place in the capital, but the project is now being lined up by The Formula One Group for the purpose of promoting the Silverstone race.
F1 CEO Chase Carey recently told the Times newspaper that he is alarmed by the lack of pre-race exposure associated with the country's major motorsport event.
"You could walk though London and not even know the grand prix was on," Carey said.
London's Westminster City Council confirmed that talks are taking place about a potential "showcase event".
"Discussions are at a very early stage and as such nothing has been agreed," said a spokesperson.
If the event does go ahead, it will re-fire speculation that Liberty could be looking to run a world championship race on the streets of London.
"London is a great city, and there is no question when you think (about) where are the cities you want to be in," Carey told the Telegraph earlier this year.
"We are talking to a lot of people. Realistically I have got a page-long list of places that would like to have races," he added.
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