Formula 1 will step up its collaboration with Amazon Web Services with the introduction this season of a series of new graphics destined to enhance the TV viewers' experience.
Overall, six new real-time infographics will be rolled out over the course of the 2020 campaign.
Next week in Austria, viewers will enjoy a 'Car Performance Score' based on multiple stats including power, downforce, grip and drag that will "isolate an individual’s car performance, allowing fans to compare its performance to that of different vehicles head-to-head."
©Formula1
At Silverstone, for F1's 70th anniversary event, viewers will see an 'Ultimate Driver Speed Comparison' graphic on their screen that will compare present and past drivers performance, with data running all the way back to 1983!
But wait, there's more!
At Spa, for the Belgian Grand Prix, a 'High-speed/Low-Speed Corner Performance' graphic will provide viewers with info on how drivers compare in high speed and low speed corners.
And for those viewers who just can't get enough data, three further graphics will find their way to their screens in the second half of the season, including a 'Driver Skills Rating' that will identify the best "total driver" on the track by factoring in variables such as qualifying, race pace, tyre management and overtaking/defending styles.
"Over the past two years, Formula 1 has embraced AWS’s services to perform intense and dynamic data analysis," said Formula 1 Chief Engineer Rob Smedley.
"The F1 Insights we’re delivering together are bringing fans closer to the track than ever before, and unlocking previously untold stories and insights from behind the pit wall.
"We’re excited to be expanding this successful relationship to bring even more insights to life, allowing fans to go deeper into the many ways that drivers and racing teams work together to affect success."
We'll admit that we weren't impressed by last year's salvo of infographics which cluttered the screen rather than offered genuine insight into a driver's performance. The tyre managment data for drivers was so inaccurate that even Pirelli called out F1.
Overall, the package added little value to the viewer's experience.
Will that change this year ? We'll give it a try while keeping our expectations in check.
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