It's an extraordinary measure of a man's life and contribution to his field of expertise when his surname instantly evokes so much.
Bruce McLaren was not only the man that established F1's second most successful team, the Kiwi was also an outstanding driver - a winner in F1, Can-Am and at Le Mans - and one of motor sport's greatest engineering minds.
The world of motorsport was in shock on this day in 1970, when Bruce was killed while testing McLaren's new M8D Can-Am car at Goodwood. He was just 32.
Years before, McLaren had penned some thoughts on the untimely death of teammate Timmy Mayer, which proved remarkably apt for McLaren himself:
"To do something well is so worthwhile that to die trying to do it better cannot be foolhardy," he wrote in 1964.
"It would be a waste of life to do nothing with one's ability, for I feel that life is measured in achievement, not in years alone."
Bruce McLaren's legacy lives on...