Ferrari ended its week of teasing on social media by opening a fan competition that will offer 10 spots to take part in the online launch of its 2016 charger in February.
Some were led to believe that the new Ferrari would break covers, but Maranello launched instead an online campaign inviting fans to use the #ReadySetRed hashtag in a number of ways across Twitter, Instagram, and Facebook to earn points (see picture above for instructions).
The contest will run until February 7, with the top 10 participants being promised “a major role” in the live streaming ceremony.
