©McLaren
McLaren has revealed the special livery that will adorn its F1 cars at the Japanese GP, a change that is part of the team’s "Driven by Change" campaign, a collaboration with partner British American Tobacco (BAT).
The new livery, created by Japanese artist MILTZ draws inspiration from the country’s heritage, and will grace the MCL38 machines of both Lando Norris and Oscar Piastri at Suzuka.
The artwork features a powerful dragon soaring through clouds and incorporates elements reminiscent of Edo period calligraphy, adding a unique cultural touch to the high-tech F1 machines.
The Driven by Change campaign, returning for its fourth F1 season, celebrates “emerging creatives through the global motorsport platform, providing opportunities to showcase their innovative artwork to the world”, according to McLaren.
"When I first became a freelance artist, I never thought an opportunity like this was possible - this is the biggest international project I have ever done,” commented designer MILTZ.
"As I continue to build my profile as an artist, I want my artwork to champion the rich traditions of Japanese writing culture, such as Edomoji, but with a modern twist.
“From my work with local businesses in Japan to the McLaren Formula 1 team, there are so many beautiful stories to tell through art."
McLaren Racing's chief marketing officer Louise McEwen added: "We are really excited to bring Driven by Change to Japan for the 2024 iteration of the campaign alongside our partner Vuse.
"Now in its fourth year, we have seen the successes of the campaign in showcasing the incredible creativity of these talented and undiscovered artists for the world to see on our race cars."
