The wait is nearly over, and Cadillac is making sure we know they aren't just showing up to the party - they’re planning to host it.
As the countdown to the Australian Grand Prix on March 8 ticks away, the iconic American brand has finally pulled the silk off the ‘Special Edition’ livery it will run during the all-team private shakedown week in Barcelona from January 26-30.
Unveiled at General Motors’ sleek new global headquarters in the Hudson’s Detroit building, the testing look is a masterclass in "sophisticated secrecy”, with the US outfit going for a monochrome aesthetic that screams premium performance.
Detroit Soul, Global Ambition
Developed through a collaboration between GM’s Global Design team and the Cadillac F1 team, the livery is as much about heritage as it is about hiding technical secrets. A massive Cadillac crest is draped across the rear of the car – not just for branding, but likely also as a clever way to disguise on the real car the intricate aero surfaces from the prying eyes of photographers.
©Cadillac
GM President Mark Reuss, speaking at the opening-week celebrations of the new HQ, made it clear that this is just a taste of what’s to come.
“Our new testing livery celebrates Detroit’s design heritage and the power of the global Cadillac Formula 1 team, while keeping our design secrets under wraps,” Reuss said.
“The Barcelona test is just the beginning – we can’t wait to share our official race livery with fans around the world next month.”
A Tribute in the Details
Beyond the gloss and matte geometric patterns designed to break up the car's visual lines, the team has added a deeply personal touch.
In a nod to the cross-continental effort required to get this project off the ground, the names of the founding team members from both the US and the UK are woven directly into the design.
©Cadillac
It’s a subtle "thank you" to the engineers and designers who have been burning the midnight oil on both sides of the Atlantic.
For fans lucky enough to be in the Motor City, a replica of the F1 car will be on display at the Detroit Auto Show until January 25 before the real deal heads to Spain.
While the "shakedown" look is bold, it’s only temporary. Cadillac is saving the full-color fireworks for February 8, when they reveal the official race livery that will carry them into their historic debut.
For now, the message from Detroit is clear: Cadillac has arrived, and they look ready for business.
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