When you're a local hero racing in front of your home crowd for the first time in your career, it's only fitting to pull out a new helmet for the occasion.
So Williams' Sergey Sirotkin did just that on Thursday in Sochi, revealing his appealing new lid, all splashed with Russia's colors.
One can only hope that the new gear will bring him a bit of luck on Sunday, because he'll need it to extricate himself from the doldrums given Williams' current depressed form.