Ferrari restores 'Mission Winnow' branding for Bahrain

Ferrari logo. 21.02.2019. Formula One Testing
© XPB 

Ferrari has formally lodged a change of team name with the FIA ahead of next weekend's Bahrain Grand Prix.

It restores the 'Mission Winnow' branding from cigarette and tobacco manufacturing giant Philip Morris International, which had been dropped for the season opener in Australia.

Formula 1 has banned the direct advertising of tobacco products since 2006, although Ferrari continued to have Marlboro as a title sponsor until 2011. But the 'Mission Winnow' exploited some grey areas in the rules to get around the governing body's current regulations.

Ferrari is not alone, with McLaren also doing a deal to carry the 'A Better Tomorrow' branding from British American Tobacco.

However Australia is noted for much stricter anti-tobacco laws covering the promotion of tobacco products. The World Health Organisation has also criticised the growth of 'indirect' tobacco advertising through general slogans and initiatives.

Local pressure groups had attacked the use of the 'subliminal' Mission Minnow in Ferrari's original entry name and on the livery of the race car, and threatened to take legal action against the team.

As a result, Ferrari opted to to register for the first race as simply Scuderia Ferrari, and used special 'anniversary' decals on the SF90 in Melbourne in place of 'Mission Winnow'. Changes were also made to team members' attire.

Charles Leclerc (MON) Ferrari SF90 stops on the circuit. 28.02.2019. Formula One Testing, Day Three, Barcelona, Spain. Thursday. -, EMail: - copy of publication required for printed pictures. Every used picture is fee-liable. © Copyright: Bearne / XPB Images

At the time, Philip Morris confirmed that the 'Mission Winnow' branding would indeed be back after Melbourne.

"We are here to stay," the company tweeted. "Mission Winnow will remain the title partner of the Scuderia Ferrari team. The changes are currently planned only for Australia."

Sure enough, with Bahrain taking a more relaxed view on the issue, Ferrari has duly filed its request to race under the previous full name of 'Scuderia Ferrari Mission Winnow'. It will also restore the 'Mission Winnow' branding to the car and personnel.

The FIA's formal entry list for Bahrain confirms the change of name.

Ferrari - which has a partnership with Philip Morris extending back several decades - previously used the 'Mission Winnow' name and livery in pre-season testing at the Circuit de Barcelona-Catalunya in February.

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