Williams to revamp FW43 livery following ROKiT exit


Williams will reveal a new livery for its FW43 ahead of the start of the 2020 season following the termination of its sponsorship contract with ROKiT.

Williams announced on Friday the end of its commercial partnership with the telecommunications company with immediate effect although no reason was given for the unexpected split.

"I can't go into detail on the ins and outs," said deputy team principal Claire Williams. "What I can say is that we met all of our contractual obligations to ROKiT."

Williams is expected to revert to a predominately white and dark blue color scheme when the season gets underway in Austria in early July.

"Obviously the livery is something that we've got to look at when we go racing again, hopefully in July," she said.

"F1 has put a marker in the sand for the sixth of July. We will unveil our new livery before we hit the race track."

Williams also disclosed on Friday that the company was conducting a strategic review with its financial advisors that could lead to the sale of its F1 operations.

However, in the near term, Claire Williams is confident the Grove-based outfit will secure a new title sponsor for the remainder of the year, with the outfit relying particularly on its relationship with sports and entertainment agency 1920 Worldwide.

"We very much feel that we look after our partners in a fantastic way," she said. "There's been plenty of evidence of that over the years, with many of Williams' partners remaining with the team in the long term.

"We have also just put in place, over the past three months, a whole new process around our commercial proposition.

"We're working with a new agency, and we're very much redeveloping the way in which we go and take Williams to market, and we have huge confidence in that.

"Williams has always done a good job of attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so.

"This is a great brand. It is a great team. And we're on a very exciting journey."

Despite the team's bleak prospects in light of the current crisis and its interest in selling itself, Claire Williams is adopting a confident posture in the face of uncertainty.

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