Four-time F1 world champion Sebastian Vettel kicked off in Suzuka on Wednesday his Buzzin' Corner campaign that aims to raise awareness for biodiversity.
Ahead of this weekend's Japanese Grand Prix, Suzuka has repainted the kerbs at Turn 2 – Vettel's favourite corner of the track – yellow and black in support of the ex-F1 driver's environmental plan.
The venue has also installed 11 insect hotels in an area located inside the circuit along its opening section, where bees and others insect will be able to seek refuge.
With 'racing for biodiversity" as its backdrop, Vettel's Buzzin' Corner campaign will seek to install habitats for insects at tracks around the world.
Vettel has invited F1's team bosses and drivers to visit the Buzzin' Corner for the project's special launch event that will take place on Thursday afternoon at Suzuka.
"We all know one insect is very famous, and it’s the bee," Vettel explained in a video uploaded to Instagram. "The bee is yellow and black, and it’s the perfect ambassador for us around this project.
"The idea is to highlight the importance of biodiversity because it stands not just for the bee but for all the other insects.
"So, we sort of use the bee as our ambassador, and she will help us to hopefully stress this very powerful message back there.
"It is nice to be back in Suzuka and hopefully this is just the beginning of an initiative and projects around the world leading to more yellow and black kerbs at racetracks and more habitat and space for insects.
"We have to celebrate variety, not just in human beings but also in nature, and we have to protect it. That’s really close to my heart and that’s what I want to stress here and raise awareness now."