Red Bull Racing has pulled out all the stops in the past months in a bid not only to catch Mercedes, but to beat it fair and square when the 2017 season kicks off.
The Renault- powered RB13 which the team officially introduced online earlier today is the ultimate result of the Milton-Keynes outfit's investigation into beating its Silver Arrows rival.
Will it also prove to be the ultimate weapon to defeat its German counterpart ? Christian Horner hopes so.
"I think the RB13 is one of the prettiest cars that we've designed and made because the geometry of the car under these new regulations means the proportions look right," Horner says.
"It looks mean, it looks fast. The old adage is that, if it looks right, it tends to go alright – and this car sure looks right."
No disagreement there, but the road to glory isn't just about looks or liveries obviously.
"It's an exciting moment, to see the car break cover," he says.
"People get sucked into who's doing what times, which fuel loads, who's doing race runs etcetera., It's all irrelevant in reality!
"You have to focus on your own programme, put the blinkers on, get through your programme of work and the developments you want to look at – because it's all going to change by the time you get to Melbourne anyway."
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