Fashion aficionado Lewis Hamilton - who, in case you forgot, also happens to be a four-time F1 world champion - saw his creativity put to contribution by Mercedes sponsor Tommy Hilfiger.
Hamilton collaborated with the American fashion company to design his first ever clothes collection.
"Creativity is one of the most important aspects of our lives," Ham wrote on Instagram.
"Today, I am proud to share my first ever capsule collection with @tommyhilfiger. Designing this has been an ultimate form of self-expression with each detail meticulously created. Available to shop Sept 1st."
It all looks cool Lewis, but is it eco-friendly?