Pirelli's Mario Isola: 'It's all about allowing drivers to attack'


When F1 announced the switch to 18 inch-tyres, Michelin expressed their interest for a return to the sport based on the argument that this new format is more relevant to the automotive industry. Does Pirelli share that same approach?

"Of course. There are a lot of factors to take into account but the last eight years in F1 have been precious to Pirelli for developing new models for the automotive industry. Formula 1 is the most famous and popular championship in the World.

"So, this is a perfect marketing tool for the company to promote their branding in association with the highest level of technology. Let’s not forget that Pirelli also focuses on prestige cars that require specific products for specific customers.

"The image that you generate from being involved in F1 is what prestigious customers want. So it’s a really good connection to promote our image."