Haas looking to grow business with F1 involvement


Haas F1 Team just uncovered its very first Formula 1 challenger which marks the return of an American team to Grand Prix racing for the first time in over thirty years.

The striking gray, red and black livery of the team's VF16 - with VF standing for 'Very First' - isn't sporting any meaningful sponsorship with the exception of the Haas name itself.

A distinction which obviously implies that the US outfit is funded for now by its founder's main business, Haas Automation, the largest machine tool builder in North America with more than $1 billion in annual sales.

"From an international standpoint, Formula One is the highest echelon of racing, and Haas Automation builds the highest-quality machine tools,” said Gene Haas.

"When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design.

"Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide. Connecting Haas Automation with F1 in name and in practice is the best way to grow our business and elevate Haas Automation to a premium, global brand."

Approximately 1,300 employees encompass Haas Automation, with the Oxnard, California-based company exporting its machines to more than 60 countries. The VF-16 showcases Haas Automation’s commitment to technology and innovation to a passionate, global audience.

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