Never miss a good marketing opportunity, even during a crisis


Renault's savvy marketing team is catering to the hygiene needs of its die-hard fans in these difficult times, with the French outfit becoming the first F1 outfit to include a branded COVID-19 mask in its line of team merchandise.

The flashy yellow and black accessory is washable and reusable and meets the latest AFNOR/Apave specifications.

It's undoubtedly a good marketing ploy, and one that will see Renault donate all profits from the sale of the masks to associations.

Which team will follow suit?