Renault's savvy marketing team is catering to the hygiene needs of its die-hard fans in these difficult times, with the French outfit becoming the first F1 outfit to include a branded COVID-19 mask in its line of team merchandise.
The flashy yellow and black accessory is washable and reusable and meets the latest AFNOR/Apave specifications.
It's undoubtedly a good marketing ploy, and one that will see Renault donate all profits from the sale of the masks to associations.
Which team will follow suit?