Former F1 driver David Coulthard admits he's impressed by Formula E and is currently contemplating an involvement with the burgeoning all-electric series.
The thirteen-time Grand Prix winner was present at the recent Berlin ePrix, officiating as a TV commentator alongside regular hosts Jack Nicholls and Bob Varsha.
The Scot was delighted with the experience and with his three days of immersion into the world of FE.
An F1 pundit for Britain's Channel 4, Coulthard could well find himself in FE's TV booth more often in the future when his current gig ends at the end of the year, but that's not his only interest in the series.
"From the end of this year, I will no longer commentate for all the Grands Prix for British television, because Formula 1 will no longer come on free TV in the future," said the 47-year-old.
"That's why I'm taking a closer look at this (Formula E).
"I'm talking to the teams and Alejandro (Agag, Formula E's boss) - that's very interesting," he explained.
"It's about whether I might get involved as an investor or possibly be involved in one of the teams, so yes, I'll take a closer look."
Regardless of how or when he may get involved, Coulthard sees Formula E as in phase with the future, although Formula 1's fame remains unrivaled.
"I think that electric mobility is the future, so the formula is the future, but of course Formula 1 is still the most famous racing series," he said;
"Formula E, on the other hand, is the only category with electric cars, so I do not necessarily see them as competing against each other.
"It's just two pairs of shoes, but Formula 1 will inevitably come closer to Formula E, or even become Formula E, rather than the other way around."